Privacy Policy

1. Who we are & contact details

Data Controller: GlobalTrend (trading as GlobalTrend Marketing Agency)
Website: https://globaltrend.co.in
Email: privacy@globaltrend.co.in
Registered address: 62/4, Guru Gobind Singh Marg, Veena Nagar, Mulund West, Mumbai, Maharashtra 400082, India
If you have questions about this policy or wish to exercise your rights, contact us at privacy@globaltrend.co.in.

2. Scope

This policy applies to personal information we process:

When you access or use the Site;
When you enquire about, purchase, or use our Services;
When you sign up for newsletters, webinars, downloads, or events;
When you interact with our ads or content on third‑party platforms;
When you apply for a role with us.

This policy does not cover third‑party websites/services we do not control. Please review their privacy policies.

3. Personal data we collect

We collect and process the following categories of personal data:

3.1 Data you provide directly

Contact details (name, email, phone, job title, company)
Account and authentication information (where applicable)
Enquiry, support and sales messages; meeting notes
Marketing preferences and consent records
Billing identifiers (e.g., purchase order details, limited payment metadata handled via our payment processors)
Recruitment data (CV/resume, cover letter, professional history)

3.2 Data collected automatically

Device and browser data (IP address, user‑agent, language, time zone)
Usage data (pages viewed, links clicked, session duration, referring URLs)
Approximate location derived from IP address
Error/diagnostic logs for security and performance

3.3 Cookies & similar technologies

We use cookies, pixels and local storage to:

Make the Site function (strictly necessary cookies)
Remember preferences and improve user experience
Measure Site performance and audience (analytics)
Deliver and measure advertising and retargetting
You can manage cookies via our Cookie Banner/Preferences Center and your browser settings. For more detail, see Section 9 (Cookies & analytics).

3.4 Data from third parties

Public and social media profiles you make available
Lead generation partners and advertising platforms
Our service providers (e.g., analytics, payment processors)
Public databases and professional networks (e.g., LinkedIn)

4. Why we use your data (purposes) & legal bases

We use personal data for the following purposes:

Provide and operate the Services (create proposals, deliver campaigns, manage projects, client support);

Legal basis: Performance of a contract; legitimate interests.

Communicate with you (respond to enquiries, send updates, service notices);

Legal basis: Performance of a contract; legitimate interests; consent where required.

Marketing (newsletters, offers, webinars, case studies; personalised ads and retargeting on platform such as Google, Meta, LinkedIn, X):

Legal basis: Consent where required; legitimate interests. You can opt out at any time.

Analytics, research and improvement (measure performance, improve UX, test features);

Legal basis: Legitimate interests; consent where required (e.g., analytics cookies in certain regions).

Security and fraud prevention (protect accounts, investigate suspicious activity, enforce terms);

Legal basis: Legitimate interests; legal obligation.

Legal compliance (tax and accounting, responding to lawful requests);

Legal basis: Legal obligation.

Recruitment (evaluate candidates, conduct interviews and background checks where lawful);

Legal basis: Legitimate interests; consent where required.

5. How we share information

We may share personal data with:

Service providers / processors acting on our instructions (hosting, CRM, analytics, email delivery, payment processing, communications, project management, cloud storage, advertising platforms). We require them to safeguard your data and use it only for our purposes.
Advertising and social platforms where you have accepted advertising cookies or otherwise provide consent; or where our legitimate interests allow audience measurement and attribution compliance with applicable laws.
Professional advisers (legal, accounting, insurance) and auditors under confidentiality.
Business transfers in connection with a merger, acquisition or sale of assets.
Authorities when required by law or to protect rights, safety or property.

We do not sell your personal data.

6. International Transfer

We operate globally and may transfer personal data outside your country (including to the UK, EU/EEA,
US, and India). Where required, we use appropriate safeguards such as:

Standard Contractual Clauses (SCCs) approved by the European Commission/UK ICO;
Adequacy regulations/decisions; and
DPDP Act-compliant transfer mechanisms.

7. Data Retention

We keep personal data only as long as necessary for the purposes described, including to meet legal,
accounting or reporting requirements. Typical retention periods:

Client records and communications: up to 7 years after last interaction
Marketing contact data: until you unsubscribe or your consent is withdrawn or deemed expired
Web analytics data: 12–26 months (per tool settings)
Recruitment data: 6–12 months unless you consent to a talent pool

8. Your Privacy Rights

Depending on your location, you may have rights to:

Access, correct, update or delete your personal data
Withdraw consent at any time (where processing is based on consent)
Object to or restrict certain processing (including direct marketing)
Data portability (receive your data in a usable format)
Complain to a supervisory authority (e.g., the ICO in the UK or the relevant Data Protection Board/Authority under the DPDP Act in India)

To exercise your rights, contact privacy@globaltrend.co.in. We may need to verify your identity before
fulfilling your request.

9. Cookies & Analytics

We use first‑party and third‑party cookies and similar technologies. Categories include:

Strictly Necessary: enable core functionality such as security, network management and accessibility.
Functional/Preferences: remember choices like language and region.
Performance/Analytics: help us understand site usage (e.g., Google Analytics, server logs).
Advertising/Targeting: deliver and measure ads and limit frequency.

Managing preferences: You can control cookies through (a) our Cookie Banner/Preferences Centre; (b)
your browser settings; and (c) industry opt‑out tools offered by some platforms. Disabling certain cookies
may affect site functionality.
If we use Google Analytics, IP addresses may be truncated/anonymised in accordance with platform
settings. Please review the relevant vendor policies for more information.

10. Children’s Privacy

Our Services are not directed to children. We do not knowingly collect personal data from individuals under the age of 18. If you believe a child has provided us with personal data, please contact us to request deletion.

11. Security

We implement technical and organisational measures to protect personal data, including encryption in transit, access controls, least‑privilege principles, monitoring, and employee training. However, no system is 100% secure; transmission of information is at your own risk.

12. Third‑party links & social media

13. Marketing Communication

Where permitted by law, we may send you marketing communications. You can opt out at any time using the unsubscribe link in our emails or by contacting us. We will not send you marketing without the required consent where consent is mandated.

14. Changes to this Privacy Policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date and, where appropriate, provide additional notice. Your continued use of the Site/Services after changes take effect constitutes acceptance of the updated policy.

15. How to contact us

Email: privacy@globaltrend.co.in
Postal address: [Insert full postal address]
Data Protection Contact: [Name/role if appointed]
Data Protection Officer (if appointed): [Contact details]

16. Region-Specific Information

16.1 United Kingdom / European Economic Area (UK/EU)

Controller: GlobalTrend.
Legal bases: As set out in Section 4 under UK GDPR/EU GDPR.
Your rights: Access, rectification, erasure, restriction, portability, objection, and the right to withdraw consent.
Supervisory authority: You may lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local EU authority.

16.2 India (DPDP Act, 2023)

Data Fiduciary: GlobalTrend.
Grievance redressal: Contact privacy@globaltrend.co.in.
Consent & notice: We process personal data on the bases described in Section 4 and provide notice at or before collection.
User rights: Right to access information about processing, correction, erasure, grievance redressal, and right to nominate.
Data Protection Board: You may escalate unresolved grievances to the Data Protection Board of India.

17. Glossary(Summary)

Personal data: Any information relating to an identified or identifiable natural person.
Processor/Service provider: A third party that processes data on our behalf under contract.
Legitimate interests: Our business interests in operating and improving the Services, balanced against your rights and freedoms.
Cookies: Small files placed on your device to store and retrieve information.

Disclaimer: This template is provided for general information only and does not constitute legal advice. Laws differ by jurisdiction and may change. Please consult a qualified lawyer to ensure this policy is appropriate for your business.

This Privacy Policy explains how GlobalTrend ("we", "us", "our") collects, uses, discloses and protects your personal information when you visit globaltrend.co.in (the "Site") and when you interact with our services, including our social media pages, advertising, and any tools, contact forms, or client portals we operate (collectively, the "Services").

Important: This policy is designed for a digital marketing and social media services business. It reflects key requirements of the EU/UK GDPR and India’s Digital Personal Data Protection Act, 2023 ("DPDP Act"). Your use of the Site and Services signifies that you have read and understood this Privacy Policy.